When you first started your coworking space, you had a vision. Your vision must have been strong enough to compel you to get here today.

I would argue that inside your original vision is the core of your brand.

If your marketing feels conventional (read: slightly boring), my advice would be to tap into that original vision.

What did you believe about coworking when you started? What did you think you could do better and why?

The best marketers are always the owners of the business—at least in terms of potential.

I invite you to tap into that deep well of your original vision and put it into words.

That’s where your best marketing material comes from. It’s your truth.

For some, it might be a belief that coworking is about community, or collaboration, or helping others succeed. For others, it might be about a love of real estate, interior design, or productivity.

This might sound super fluffy, but there’s a practical way to do it if you stay open-minded. Here’s how.

As Hemingway said:

“All you have to do is write one true sentence. Write the truest sentence that you know.”

That’s the premise of your marketing. You can build on that.

Here’s mine:

I believe that I can help coworking spaces by being the most specialized and experienced coworking space marketing consultant on the market.

I can build on that further:

When others go wide, I go deep. I get to help entrepreneurs who help other entrepreneurs, and there’s a lot of purity in that for me.

When my clients succeed, their clients succeed, and as a result, I succeed. There is full alignment between my mission, my clients’ mission, and their clients’ mission.

That, to me, is success.

What’s the premise of your business?