Cough, cough, sneeze. Repeat.

Last week, I had bronchitis. I spent most of the time coughing and sneezing. Luckily, I’m feeling better this week.

But here’s the thing: I haven’t exercised properly since I got sick.

I used to exercise 4-5 days per week. Now, the last thing I want to do is lift a weight. I’ve lost momentum.

The same thing happens in your business. The habits you build and the systems you create are only as good as your willingness to keep them going.

Momentum is a great thing. Once you have it, it becomes easier to sustain everything you do. Good things start to happen. You see results.

And then you stop doing one thing or the other. You get sick or someone on your team leaves. Bit by bit, the opposite of momentum kicks in: inertia. And inertia makes everything harder. 

Inertia makes every step heavy. Inertia makes it hard to take action on the things you know you should be doing.

People don’t get healthy by exercising or eating healthy sporadically. They develop systems and routines that make the process all but guaranteed.

And just like healthy living, if you want to improve your marketing program, you need good systems. And you need to turn those systems into habits and routines for them to work efficiently.

Daily, weekly, and monthly. You should have a set list of things that you follow religiously.

Treat every missed routine as a sign of slow decline. It’s that serious. Because once you stop doing what makes you successful, you’ll stop being successful.

Find your routines, stick to them, and improve over time.

That’s how a good marketing program is executed.