Take a look at the spider web on the left. You probably can’t see it too clearly, but the web is mostly empty. The spider is not having a great night.

Now, take a look at the web on the right. You’ll see a happy and well-fed spider. The web is nearly full!

And guess what? The webs are no more than two feet away from each other.

So why is there such a stark difference when their webs are no more than two feet apart?

Well, the empty web is in the dark, and the full web is in the light.

And where do their ideal “customers” like to go at night?

Right to the light of course!

Nature is telling us something we already know. Location matters, and it’s especially true in coworking.

People generally want to work in an area that is convenient to get to. The proximity to where they live and how easy it is to commute is a big factor.

They also consider whether the location has other benefits, such as proximity to clients, parking, nearby stores and restaurants, and even prestige and perception.

When selecting a location for your coworking space, you want to start by thinking about who your ideal members are.

Knowing your ideal members makes it easier to choose a location that is ideal for them. It doesn’t matter how great your location seems if it doesn’t fit the needs of your ideal members.

Don’t build your “web” in the dark when your ideal members want it around the corner in the light. 🙂