The things you buy say something about you.

The drink you order at the restaurant. The car you drive. The shoes you wear. The phone you use.

They all send a message about your self-identity, to varying degrees.

It’s the same with your coworking space. When people choose your space, their identity is factored into the decision.

Am I the kind person who pays for the highest quality goods and services? If so, I’ll work in a space that reflects that.

Do I identify myself as a creative professional? If so, I’ll choose a space that demonstrates that.

Am I a seasoned, established, professional? If so, I’ll work in a place that reflects my tenure and success.

Am I a starving artist? If so, I’ll choose a workspace that reflects my funky artistic identity.

Your coworking space is more than four walls and a desk. It says something about each member who works there.

What does it say? What do you want it to say?

That’s your brand and you can shape it.