In Toronto, black plastic containers are not accepted by the city for recycling.

Apparently, black plastic can’t be made into other colour plastics, whereas clear plastics can.

As a result, there’s a much smaller demand for it, so the city doesn’t even recycle it. It all goes to waste.

Now, this may or may not seem like a big deal to you, but it is. Toronto is the fourth largest city in North America with nearly three million people in the city alone.

And a lot of restaurants and even grocery stores sell or deliver food in these black plastic containers.

The result is that a LOT of black plastic ends up in landfills, which is frankly quite sad when you think about it.

My local grocery store has decided to accept washed black plastic and has found a private company in Ontario willing to recycle it.

And this has caused a stir. People are talking about it in our local community and the media was interviewing people on the radio about it.

Doing good things, especially out-of-the-ordinary things, is great for business. What better way to get people talking about your business than having it wrapped up in a feel-good story.

As I like to say, do remarkable things and people will talk about you. And doing good is also the right thing to do, so you’ll feel great regardless of the feedback you get.

So are there any socially responsible initiatives you can do to give back to your community?

For style points, can you tie it into what you do as a business?

You might just find that a little generosity can go a long way.