I’ve had more than a few bad haircuts in my day. I’m sure you can relate.

I recall a time when the barber screwed it up badly. I was left with a way-too-short, hack-job of a haircut.

People were calling me Forrest Gump for days. I’ll never forget.

The interesting thing is, despite all my bad haircuts, I never once gave critical feedback to a barber about it. Not once.

When asked, I would say, “it looks good”.

But as soon as I left, I couldn’t stop complaining about it. I’d complain to anyone who would listen.

It’s the same in your business. Inevitably, your members will have a negative experience of some kind.

And the kicker is, nobody will tell you. But they will complain about it to other people.

You might even get a negative review on Google.

That’s why it’s so crucial to get feedback from your members. You want the good, the bad, and the ugly.

Because if you don’t hear it directly, it means it’s being shared with others. And that doesn’t help you or them.

So, are you asking people with genuine sincerity what your weaknesses are?

Are you trying to make it right when something doesn’t go as planned?

And can your members tell by looking in your eyes that you mean it when you say you want the hard stuff first?

It might just save your business.