If you’ve been in the coworking industry for a while, there’s a good chance you’ve come across Cat Johnson and her teachings.

Cat has been in the industry for (I think!) over a decade and has been a pioneer in the area of marketing for coworking spaces—particularly around content and community building.

Cat recently invited me to her podcast, Coworking Our Loud, to chat about things like:

1. How to build a genuine brand for your coworking space to help you stand out
2. How to approach content creation to drive members and engagements
3. How to develop your unique point of view to make your marketing more edgy
4. Why identifying and doubling down on your best members helps attract more of them
5. Why tapping into your members’ self-identity helps you create more compelling marketing
6. Why investing in brand is important, even if it feels inefficient on the surface
7. Why good marketing needs to tap into logical and emotional benefits
8. My advice on how to get started with creating content marketing for your space
9. Why infusion the owner/CEO into your content can be a significant success factor
10. How to pre-market a new coworking space (it’s probably not how you think)
11. What I would say if I could reduce all my marketing advice down to a single billboard

Whew! A lot covered in 37 minutes.

If you’re into any of those ideas (roughly in order as they appear), give it a listen via the video above,

Be sure to also get on Cat’s mailing list and subscribe to her YouTube channel for more great coworking marketing content.

Until next time!

—kevin