This is a story worth reading.

Today, I toured a few coworking spaces in Denver on the last day of my GCUC trip.

While the spaces were all very strong, one in particular stood out.

This space was at 99% capacity. They were full.

Let me walk you through the experience.

From the moment we walked in, we were greeted by two friendly staff members. Clearly, they spent the time needed to hire the right people to manage the space.

On the table behind the reception desk, they had things like Advil, dry shampoo, antacids, lozenges, facial spray, and other bits to refresh you when you’re in a pinch. Nice touch.

They went on to tell us they had three staff members on site, including a culinary concierge.

Yes, you heard that right. A culinary concierge.

This person learns the tastes, preferences, and allergies of each member and ensures that any bit of food that comes into the space is matched to their individual needs.

Wow.

Anyone with allergies is guarded against food they can’t eat and this person makes smoothies, sushi, breakfast, and other food for their members (although I don’t know how often).

I was more than impressed. And I’m willing to bet that more people talk about this person than the actual space itself. It’s their uniqueness.

The End

I could probably stop this article and end on the point of uniqueness like I normally do, but you’ve heard that one before, so I’ll keep going.

They had a lot of features you might expect in a high-quality shared workspace.

It was dog friendly, it had a gym, a rooftop patio, sit-stand desks, meditation room, beer on tap, free snacks in the kitchen, a fridge you could buy additional food and drinks from, several meeting rooms with walls that can open or close to expand to the size of your needs, offices that had garage-style doors that opened to the street, and that’s just the stuff I can remember.

This is who you’re competing with.

Maybe not today, but in time.

You don’t have to be a high-end space to succeed. But in order to compete, you will need to go the extra mile for your members.

What does going the extra mile look like for your members?